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CBD-infused products have become increasingly popular over the last few years, but there’s a glaring issue in this market: Many products benefit one’s sweet tooth as opposed to one’s health.
Now, there is an option for those looking to reap the benefits of CBD — or cannabidiol, a non-psychoactive compound found in the cannabis plant — while consuming a healthier product.
Good Day is a beverage brand that offers a line of CBD-infused beverages for each part of the day: cold brew coffee for a boost of easygoing energy, citrus sparkling water for mental and physical refreshment, and chamomile herbal tea for enhanced relaxation and stress release.
CEO Warner Siebert said that he, along with fellow cofounders and Baltimore natives COO Nick Miller and CFO Andy Gabriel, saw an opening in the market since many CBD products, such as hemp, vape oils or infused snacks, are impractical for regular use. He said the cofounders were determined to provide a pragmatic and healthy option in the CBD space.
“A lot of the foods out there are gummies or sugar-filled crap,” Siebert said. “There’s a really interesting opportunity here to bring a truly healthy, consumable product that naturally works into your daily routine, which is why we went the coffee, water and tea route.”
The company, founded in February 2018, is headquartered in New York and has offices in Los Angeles.
Siebert and Miller were exposed to CBD during their separate stints living on the West Coast, but they had different reasons for consuming it: Siebert looked at CBD as a means to reduce stress and anxiety while Miller used the product for physical recovery after participating in ultrarunning, aka long distance running that exceeds the standard marathon distance of 26.2 miles.
“I am a little out of shape now, but for many years I ran ultramarathons and would do anything and everything I could to recover,” Miller said. “CBD was one of the things that affected me helping.”
(Worth noting: While it’s certainly true that many folks claim to benefit from ingesting the cannabinoid compound, its health effects are still being debated in the scientific realm.)
The two first met in the summer of 2011 when they spent time together in the same incubator, looking to start their own individual companies. Gabriel had been in the beverage industry for several years by then.
Siebert and Miller reconnected when they each contacted a former mutual investor in their past companies with similar ideas about a CBD-infused beverage. The investor suggested that the two join forces to form a company, and Gabriel soon joined as well.
The name of the company derives from the passion of its founders to improve people’s daily lives.
“Our mission is to help people have their everyday life be a little bit better,” Miller said. “CBD is something we felt helped make our everyday life better, so our mission is to do that for millions of more people.”
Good Day follows through with its emphasis on health and wellness by donating all profits from its branded apparel sales to citiesRISE, a global nonprofit that seeks to advance the state of mental health policy and practice in urban communities. The company also stresses sustainability, using easier-to-recycle aluminum cans as opposed to plastic or glass.
Good Day launched its subscription service earlier this week, offering an option for consumers to have a pack of their favorite Good Day beverage delivered to their doorstep for the week.
Moving forward, Good Day looks to expand into retail to give consumers more access to its beverage options. Siebert said the company will also explore different technology to improve the buying process for individual consumers and retailers.
“Our goal is to be available wherever you need that good day,” Miller said. “Whether that’s on the shelf in the store across the street from you or having a seven pack delivered to your house every Monday morning, that’s where we want to be.”
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