Photograph courtesy of Medterra CBD
GLENDALE HEIGHTS, Ill. — Health and beauty care distributor Convenience Valet has partnered with cannabidiol (CBD) supplier Medterra CBD to distribute its portfolio of CBD-infused topicals, creams, tinctures and capsules at convenience stores and travel stores nationwide.
“At Medterra, we believe that everyone deserves access to the best, highest-quality CBD products designed for wellness seekers who are looking for an edge to elevate their lives,” said Jay Hartenbach, CEO of Medterra CBD. “Through our partnership with Convenience Valet, we’re able to dramatically increase the distribution of our products at an even more accessible price.”
Medterra’s products are made with 99% pure hemp-extracted CBD and are grown in accordance with guidelines from the Kentucky Department of Agricultural Industrial Hemp Pilot Program. The products are free of tetrahydrocannabinol (THC) and are also non-GMO.
“After reviewing many potential CBD brands, we feel that Medterra’s brand awareness, company standards and marketing strategy are among the best and check all the boxes for us in terms or quality and customer satisfaction,” said Jim Blosser, executive vice president of sales for Convenience Valet. “We’re excited to build our offerings with a CBD product line and are committed to grow the CBD category by supplying quality products that consumers are looking for, and retailers can trust.”
Although CBD—a nonpsychoactive component of cannabis—has enjoyed rapid market growth due to its alleged medicinal qualities, there are still plenty of questions regarding its safety and legality, causing concern and hesitation among retailers to get involved. To address these issues, the U.S. Food and Drug Administration has created a working group to spearhead the questions surrounding cannabis and CBD in food and beverages, the administration said during its first public hearing on the topic May 31.
Irvine, Calif.-based Medterra CBD’s products are third-party tested to ensure consistency and quality. In addition to Convenience Valet distribution, Medterra’s products are sold in more than 14,000 retail locations through major partners such as CVS,Kroger and Walgreens, as well as online.
Glendale Heights, Ill.-based Convenience Valet specializes in repacking and distributing brands in health and beauty care (HBC), automotive and other general-merchandise categories. It distributes more than 500 branded HBC, over-the-counter, personal-care and sundries products in convenience or travel sizes and has an expansive distribution network through which its partners’ products can reach consumers nationwide.