Can I get an Amen?
The power of CBD has finally been revealed to Christian pastors and companies, some of whom are embracing the product that is believed to provide medical relief for everything from chronic pain to diabetes.
Adam Swanson, a pastor based in Murfreesboro, Tenn., said the idea to sell the drug came to him in a prayer after hearing about its healing powers. “So many people were telling me how this oil had been helping them,” Swanson said.
After doing some research, Swanson decided to start growing hemp on his family farm and launch his own line of CBD products named after, you guessed it, bible verses. One of the labels on his Gen1:29 products reads, “Every herb and fruit bearing seed I have given you for food, Love God!”—something Swanson hopes will prompt people to attend Sunday service.
“I never did drugs,” he said. “I’m a pastor; I run a Christian products business. People were like, ‘You’re selling what?’”
Swanson’s approach to moving CBD is a smart way to reach skeptical customers, said Kira Ganga Kieffer, a doctoral candidate in religious studies at Boston University. “Referring to the bible or using scriptural verses on product packaging is a savvy marketing technique that serves to legitimize a product that may seem taboo or strange,” she said.
“The packaging is also tongue-in-cheek by saying, ‘Love, God’, as though God sent this bottle of CBD oil straight to you as a personal gift. It seems intended to be an enticing combination of gimmick and authenticity,” she added.
Despite the science of how CBD works on our minds and bodies still being less than conclusive, at least by medical standards, that hasn’t stopped people from using and swearing by the curative properties of the cannabis-derived substance.
That said, those interested in using CBD should do their research into the manufacturer, and discuss it with their physician prior to use.
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