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Life Elements, a woman-led company in the burgeoning CBD space, will celebrate its million dollar milestone while debuting a new product line and strategic rebranding at the FounderMade Discovery Show, Oct. 16 in Santa Monica, Calif.
Since launching Life Elements’ CBD products in 2018, the brand has reached triple digit growth of its nature-based skin and body products two years in a row. Its annual revenue surpassed $1 million this year, a significant milestone considering the 2015 Forbes article that detailed how only 2 percent of woman-owned businesses break $1 million in yearly sales.
Life Elements Founder Martha Van Inwegen
“We are looking forward to forging new retail partnerships at the FounderMade show and continuing our upward growth,” said Martha Van Inwegen, Life Elements founder and president. “The new branding highlights the love, energy and soul of our work and is a better representation of the quality of our products.”
This rebranding exercise has been in the works since early 2019. The new visual identity brings to life Inwegen’s Mexican cultural heritage along with nature-based elements that represent the timelessness and natural aspects of the company’s quality ingredients.
While CBD is all the rage with Millennials, Life Elements also appeals to a large share of the baby boomer market. Its new marketing campaign seeks to capitalize on these demographics while continuing to adhere to the quality of product that has garnered hundreds of retailers.
Learn more about Life Elements and the restorative powers of CBD here.
Lenise Willis, editor in chief; Anne-Marie Earl, managing editor; and Alex Herring, senior editor; make up the editorial team at Gifts & Decorative Accessories. The team stays on top of the latest product trends, market debuts, consumer insights and business news in order to keep retailers up to date on what’s happening in the gift industry. With the GDA team’s reports, retailers are able to raise customer engagement, diversify their product mix and more.
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